Ad Competitors
Balancing Advertisers and Users: The Win-Win Advertisement Model
Last updated
Balancing Advertisers and Users: The Win-Win Advertisement Model
Last updated
D-Network's hybrid-decentralized advertisement marketplace combines centralized and decentralized approaches, resulting in an open, balanced environment that bridges Web2 and Web3 marketing.
The win-win advertisement model
Our revenue model treats advertisers and users equally, ensuring fairness, increased loyalty among stakeholders, and a supply-and-demand common ground that highly benefits all involved.
D-Network has developed a new decentralized and open advertising model that not only disrupts the VPN provider market but also the advertisement market by ensuring benefits for all stakeholders.
Our model offers advertisers a global reach based on actual user preferences rather than political restrictions, while assuring our audience can proactively interact and provide valuable feedback.
Advertiser advantages
At D-Network, we prioritize the quality and integrity of our advertising ecosystem, ensuring both user satisfaction and advertiser success. Our unique consumer rating system allows users to proactively rate ads, providing advertisers with invaluable feedback and statistics on their campaign performance.
Additionally, our network actively blocks external ads and maintains a decentralized infrastructure free from political and third-party influences, guaranteeing accurate CPM and a truly engaged audience.
Consumer rating D-Network users use a ⬆️ and ⬇️ pro-active rating system across our network to ensure consistent quality and appeal of our free VPN service's advertisements. This provides advertisers with detailed statistics on their ad campaigns, allowing them to determine whether their ad has broad appeal or if there is a clear consumer signal that it is losing appeal.
Competitor ad blocking Our network actively blocks advertisements from external sources, resulting in a lean and fast environment for our users, and more attention for a smaller number of higher quality internal advertisers.
No political ad restrictions D-Network runs on a decentralized infrastructure and cannot be forced by politics to block specific categories. This gives advertisers access to consumers that they cannot reach elsewhere, and while our infrastructure does not provide blind freedom, our users decide which ads are shown.
No third-party suppliers Advertisers on our VPN service interact with D-Network as a stakeholder in our ecosystem; there are no liabilities associated with third-party ad space such as on Coinzilla, Bitmedia, or Cointraffic.
No falsified CPM / CPC data D-Network provides advertisers with factual and legitimate users who determine their preferences. There are no hundreds of third-party media suppliers, so there is no risk of large-scale falsified or botted data traffic, as is common elsewhere, resulting in a higher and more realistic advertiser ROI.