Quality Control

Creating a Balanced and Effective Ad Ecosystem

To ensure that both users and advertisers find each other in a fair and unbiased market, our ad market functions as a matchmaker by employing a supply-and-demand model that finds the match that works.

• Advertisement validation - Users collectively ensure that advertisements are verified to be relevant and appealing. - Advertisers are ensured their quality ads are not overshadowed by a large quantity of poor ones.

• Advertisement voting - Users can vote ⬆️ or ⬇️ on advertisements to signal their (dis)satisfaction with displayed ads. - Advertisers receive clear metrics and can choose to adapt campaigns accordingly.

• Higher Return On Investment - User rewards grow faster and higher when advertisers receive a higher ROI. - Advertisers and agencies familiar with CPM usage will find satisfaction in our reporting metrics.

• No wasted CPM - Users voting ⬇️ beyond a safety treshold will collectively stop ads from being displayed. - Advertisers do not needlessly waste their CPM on campaigns beyond threshold limits.

• No political climate restrictions - Users determine which ad categories are (not) acceptable, their screen time, their choice. - Advertisers can run campaigns that are not allowed, or are restricted on social media outlets.

• Additional CPM for returning advertisers - User ratings can influence returning advertisers who are popular among our community. - Advertisers with high user ratings are offered additional CPM for returning business.

• Agency affiliation and long term campaigns - Users benefit from larger and longer campaign deals as they bring in more revenue to reward. - Advertisers with long campaigns, or agencies with multiple clients can negotiate agreements.