Marketing Visibility

Marketing Visibility, Funding, and Diverse Approaches

D-Network has aligned a marketing strategy to appeal to three categories of VPN users:

• 750 million current free VPN users.

• 750 million current corporate VPN users.

• 6 billion future VPN users projected by 2032.

Accelerating user growth

Our marketing strategy is entirely focused on rapidly scaling and growing our ecosystem among our target audiences, providing potential users with simple, clear, and compelling reasons to benefit.

D-Network will predominantly focus it's VPN service branding on a combination of the following topics:

• Free to use

• Financially rewarding

• High Quality of service

• Far higher user anonymity

• Best of both free and corporate current VPN alternatives

Funding and Return On Investment (ROI)

D-Network's marketing efforts are partly funded through Decentralized Finance investors, who have powered the solid ecosystem we are rapidly building upon, and partly from a designated fixed percentage set aside from the revenue our ecosystem generates through advertisement sales.

We are obligated to our investors to seek constant increments in user growth as a measurable tangible to justify investor loyalty by expanding our user base and advertisement sales breadth.

Similarly, we are obligated to our node providers and user base to utilize the expanding ecosystem to attract advertisers to our platform and grow our self-sustainable ad-based revenue income. This revenue drives our reward mechanics for users, node providers, investors, and ongoing marketing efforts.

The highest initial marketing ROI in terms of user growth is expected to be found by reaching our target audience in the current free user category. This category will be targeted primarily to achieve a critical mass in volume, as these users stand to gain the most and are most likely to switch VPN providers.

Marketing diversity

Providing a successful VPN service means being prepared to cater to millions of users living in diverse geographical regions, economic models, and political climates, and knowing how to reach them. Marketing efforts conducted by D-Network will focus on highlighting our key strengths compared to other VPN providers: full anonymity, higher quality, and the financial rewards we provide to stakeholders.

D-Network is utilizing a combination of in-house roles and external marketing advisors to successfully reach a diverse and widespread audience, engaging in various marketing activities, including:

• Social media influence D-Network will collaborate with both DeFi-focused Key Opinion Leaders (KOLs) and traditional social influencers to reach investor and user audiences. Their external reviews and expert opinions on our service will emphasize the clear advantages of our service solution over existing industry peers.

• Social media advertisements D-Network will leverage targeted ad campaigns on social media platforms to appeal to users currently relying on low-quality free VPN providers. This outreach will involve simplifying and visualizing key information and advantages through clear and concise videos and graphics.

• Media and press D-Network plans to strategically distribute press releases and actively seek media coverage to highlight its unique service offerings and capture attention from both consumers and industry experts. By targeting established outlets specializing in consumer reviews and product comparisons, we aim to showcase the advantages of our ecosystem and position ourselves as a new segment market leader.

• Search engine advertisements D-Network will strategically utilize search engine advertisements to target users, emphasizing our unique 'use-to-earn' advantage. This approach is essential, as search engine results are saturated with VPN providers. Our reward system sets us apart, allowing us to stand out prominently.

• Community campaigns D-Network will run continuous community-driven activity campaigns to encourage participation and spread the word about our VPN service and rewards mechanics. These fun and creative campaigns foster a 'feel-good' element, reward strong community engagement, and please all stakeholders by driving user growth, thus benefiting the entire ecosystem.

• Web2 advertising D-Network will not shy away from advertising on the Web2 platforms we intend to compete with on our open advertisement marketplace. Across these platforms, we will focus our branding efforts through lower-tier media, emphasizing comparison messaging and highlighting our superior service.

• Partner programs D-Network will actively participate in programs offered by third parties to expand our reach and scale, particularly on platforms that align with our decentralized vision and values. By leveraging the networks and audiences of like-minded organizations, we can amplify our message and attract users who resonate with our mission, while also advancing the adoption of decentralized technologies.