Revenue Creation

Building a Decentralized Ecosystem through Shared Marketing Revenue

D-Network was founded on the principle of creating a thriving decentralized ecosystem in which all stakeholders, whether users, suppliers, or investors, are valued and rewarded for their contributions.

This Web3-driven, all-inclusive revenue model creates a one-of-a-kind environment in which all participants benefit from a true win/win in both ethical ideals and commercial advantages.

Base infrastructure

D-Network has created a decentralized ecosystem designed to rapidly scale to millions of users.

Our research, development, core infrastructure, and powerful marketing strength are all financed through Decentralized Finance investors, who have powered the solid ecosystem we are rapidly building upon.

Creating market share

Our marketing strategy identifies three types of users that we are targeting. By offering them an instantly switchable, higher-quality alternative, we aim to reach millions of users and encourage mass adoption of our service.

Here are five compelling reasons why our alternative VPN is highly attractive to this target audience:

• Our solution is free, allowing users to compare services on a cost-neutral basis.

• We offer users additional financial rewards for using the VPN service.

• D-Network provides a guaranteed far higher level of anonymity.

• Our ecosystem offers the choice of both Decentralized and Data-center nodes to its user-base.

• Our users have decisive votes on the advertisements shown in our network.

By providing a completely free, rewarding, and high-quality VPN service, our users rapidly grow into a very large privacy-conscious audience, unrestricted by political interference, which advertisers highly value.

Creating unique revenue

Revenue sharing is the integral element of our ecosystem as it provides our sustainability and longevity powered by a marketing revenue-sharing model that fairly rewards all stakeholders.

D-Network has therefore created a highly balanced advertisement ecosystem that strikes the perfect balance between stakeholders, and as such offers many unique advantages for advertisers.

• We block all external advertisements for our users to provide a smoother browsing experience.

• Blocked advertisements, such as banners, are replaced with our open market ads.

• Advertisement space is user-driven, voluntary, and user-voted regardless of the web destination.

• Ad dosage is limited, ensuring ads are less frequent, more focused, and better targeted to users.

• Advertisers get true return on investment, accurate CPM, and protection from media botting.

Advertisements and anonymity

Our revenue model is fully integrated with our decentralized DNET tooling, which involves booking advertisements through our in-house marketing network and displaying them only to our users.

Under no circumstances is any personal user data collected, shared, or sold to advertisers!

This policy ensures that our user trust and anonymity are not compromised. From an advertiser standpoint, the only 'con' of our model is that we do not collect nor share geographic user locations.

Our advertisers are provided with marketing metrics that are relevant to their campaign, such as which ad-categories apply to their campaign and total quantities of views to provide spending transparency.

Advertisers will also have insight in ⬆️ or ⬇️ votes to be able respond to adjusting their campaigns accordingly, for example to know when a popular campaign is losing its momentum and change it.

Voting is not obligatory for users; it is a voluntary quality measure that users can choose to participate in to express their favor or dislike for an ad. Of course, no data is tied to votes except for total quantities.

Proof of work

Advertisers often struggle to obtain tangible proof of work from advertisement networks. While they may be presented with summary data, these insights remain highly questionable when they cannot see their campaign run live, making ROI calculations extremely challenging, to say the least.

Rather than relying solely on dozens of media outlets, D-Network provides advertisers with insights based on actual user engagement, guaranteeing them the opportunity to see their campaign live.

We strongly encourage our advertisers to compare our ecosystem with existing advertising networks:

• There is no need to rely on the advertisement network for visible proof-of-work.

• Advertisers can anonymously connect to our network and see actual results with their own eyes.

• Agencies working on behalf of customers no longer hear 'I never saw my own advertisement'.

• Media spoofing their own traffic (cheating their ad-network) has zero impact on our ecosystem.

• Advertisers will see their campaign run across user destinations on various media within categories.