VPN Market Size

Market Potential: The Growth Trajectory of the VPN Market

Current VPN market valuation

Despite varying projections across media sources, the actual valuation of the global VPN market in recent years provides a clear starting point to understand its significant growth trajectory:

• 2021 - 25 billion US Dollar

• 2022 - 45 billion US Dollar

• 2023 - 60 billion US Dollar

The VPN market has experienced steady expansion, with revenues and user growth increasing steadily as more users seek enhanced online privacy and security measures. This growth trend, driven by rising security concerns and increasing internet censorship worldwide, is expected to continue.

Current Internet and VPN users

Estimates suggest there are currently over 5 billion global internet users, many of whom have turned to VPN services for enhanced privacy, additional online security, and unrestricted internet access.

• There are 5 billion current internet users.

• 30% of which currently use a VPN service, which is approximately 1.5 billion total VPN users.

• 50% of the 1.5 billion VPN users use a corporate VPN provider, which totals around 750 million users.

• 50% of the 1.5 billion VPN users use a free VPN provider, which totals around 750 million users.

Expected user and market growth

Media forecasts are optimistic about the future growth of the VPN market, projecting short-term valuations around $100+ billion and long-term valuations potentially reaching $350 billion by 2032.

Additionally, projections indicate that the VPN user base could grow by an additional 6 billion users by 2032, driven by the increasing number of internet users and rising demand for VPN services.

Experts universally agree on one certainty: significant growth lies ahead for the VPN market.

Market size conclusions

Both the growing internet and VPN user-base underlines the increasing importance of online security and unrestricted access to content, which are both factors that have shaped D-Network's strategic focus.

As VPN adoption continues to rise, we have developed a clear marketing strategy to introduce a new market segment catering to both current and future VPN users. This involves offering an enhanced VPN provider solution that better meets user needs while adopting a Web3 model driven by stakeholders.